Our Story
why the name "Moin Moin"?
In Yorkshire we have the greeting "Ey Up!" in Hamburg there is "Moin Moin!". They both roughly translate into Good morning in the Queens English.
After living in Hamburg for 4 years I wanted to bring a little bit of that back with me to integrate into my way of life. It brings me great joy when i say it. It's my hope you'll smile when you say it too.
As second generation bakers, our team at Moin Moin are committed to creating the highest quality bread, pastries and confectionery using the very finest locally sourced ingredients. Our motto, which is at the heart of everything we do centres around - creating memories for those who enjoy our artisan baked goods, working with local suppliers for the highest quality ingredients and crafting some of the tastiest baked treats.
Artisan bakers since 1987, we are located in the heart of Ilkley town centre close the bottom of Brook Street. For added convenience, or for those who struggle to get into town, we also offer a super-convenient doorstep delivery in & across the Ilkley area twice a week.
Going against the grain....
As I have seen the rise in zero hour contracts, job insecurity & increasing short sightedness by the leadership of companies. I believe for a business to be successful it is the responsibility of the leadership to look after those in their care, set the course for the future, allowing those on the front lines to take responsibility & ownership for their area of operations.
When I was working for a FTSE 100 company, I saw the exact opposite displayed on multiple occasions first hand. I made the decision to leave a company with a culture & vision I didn't agree with. Returning to the UK from Germany & re-integrating myself into the Baking industry which I had grown up in. A craft which fundamentally, is sharing good food with those who you love and care for whilst creating joyous memories. Some of my fondest memories are those sat around the dinner table with my family & friends.
Due to this I wanted to expand and build upon our family bakery based in Rawdon. Where we will show that by working with your colleagues towards a common goal, creating a fantastic product & delivering exceptional customer service. We are able to build a company that looks long term, cares for & rewards its employees when it succeeds.
Kindest regards,
Liam Wilton
Founder & Owner of Moin Moin Bäckerei.